The World Wide Web offers a number of modern browsers. The type of browser you would use depends in part on your targeted audience although we suggest you create your web design pages for as many browsers as possible. Another consideration when creating an ecommerce website is the compatibility to the customer. Let us say you had created a web design where most of the people interested in your product would use XHTML 1.0 Strict or an older version, using CSS level 1, and with a resolution of 1024 x 768. In this case, these people would be limited to this because the browser, Internet Explorer, does not fully comply with W3C standards that go with XHTML 1.1, as well as versions of CSS 1.1 and above.

As a web design expert, your goal in creating your website and working with internet marketing plans is to choose browsers such as Opera and Firefox, both, which allow a higher level of W3C compliancy, which means you as a designer have many more options to meet the needs of the customer. Formatting is another consideration in that most people will view your web design graphics in JPEG, PNG, or GIF. However, the Internet Explorer browser has some serious restrictions in that not all of these options are fully supported. The bottom line is that with web design, you need to create your site to cover as many bases as possible. Then, with this, you can use internet marketing plans to let people know your site is quite diverse.