Cosmetic surgery has the aim of modifying or improving the appearance of physical features, irregularity or defects. The dissemination and accessibility of information has help increase the interest in cosmetic surgery greatly. Today more than forty percent of the population is willing to undergo the procedure. The industry has rocketed to tens of billions per year and still growing. The interest shown by Dr. Silich in internet marketing is a clear sign of what he gets per year from online sourced clients.

In many ways the internet has enable the doctors and patients to interact freely. The doctors as Robert Silich md can illustrate their procedures online, past patients give testimonies, patients can see the before and after photos of the patients. Also in form of follow up the doctors can now do it remotely by contacting the patients online in chats or by giving questionnaires.

When it comes to searching of information on doctors the internet offers great assistance at no cost. This saves money and time which could have been spent going from one practice to the next. Also the search for funding has been improved thus patients can gain access when still doing their own things. Dr. Robert Silich has in some way failed to use the internet to gain competitiveness through online pricing which would give clues to the cost expected.